After weeks (and weeks) of skimming books, sketching logos, making lists and lists of names and then lists and lists from those names and more logo sketches, I’ve finally figured out the name of this thesis project. I give you U Chews. I am currently working on the logo as well as certain aspects of my deliverables which I am super excited about.
The name was derived from the true core of what this project is all about : motivating college students to develop better eating habits, habits that their body will thank them for later. Both parts of the title hold double meanings, there’s U : University as well as you : the hungry college student and then chews : grub and choose : the food that you want to go into your body.
I’ve started the first phase of deliverable production in both my thesis directed study class as well as my packaging class that I am currently taking (and love) and will post progress soon.